Rather Be In Finland · Journal

Stories from the quiet north

Lapland, sauna, forests and the small things that make Finnish life feel like home. Find a little northern inspiration for your next escape.

The Soul of the Sauna: Why Finns Still Flock to the Steam - Rather Be In Finland

The Soul of the Sauna: Why Finns Still Flock to the Steam

Sauna is more than steam and wood—it’s soul, silence, and sanctuary. Discover how this timeless Finnish ritual continues to warm hearts and calm minds, one löyly at a time.

The Soul of the Sauna: Why Finns Still Flock to the Steam

Sauna is more than steam and wood—it’s soul, silence, and sanctuary. Discover how this timeless Finnish ritual continues to warm hearts and calm minds, one löyly at a time.

Why Sauna is Good for You: The Finnish Way to Better Health - 6 benefits of sauna - Rather Be In Finland

Why Sauna is Good for You: The Finnish Way to Better Health - 6 benefits of sauna

Step into the heat and discover why sauna is Finland’s gift to the world. From boosting immunity to soothing the soul, here are six health benefits that explain why you’d...

Why Sauna is Good for You: The Finnish Way to Better Health - 6 benefits of sauna

Step into the heat and discover why sauna is Finland’s gift to the world. From boosting immunity to soothing the soul, here are six health benefits that explain why you’d...

Why We'd Rather Be in the Sauna: The Heart of Finnish Relaxation - Rather Be In Finland

Why We'd Rather Be in the Sauna: The Heart of Finnish Relaxation

In Finland, the sauna isn’t just a room—it’s a way of life. Our new sauna-themed collection captures the stillness, steam, and soul of this beloved ritual. For anyone who's ever...

Why We'd Rather Be in the Sauna: The Heart of Finnish Relaxation

In Finland, the sauna isn’t just a room—it’s a way of life. Our new sauna-themed collection captures the stillness, steam, and soul of this beloved ritual. For anyone who's ever...

Finland: The Happiest Country in the World—Again in 2025 - Rather Be In Finland

Finland: The Happiest Country in the World—Again in 2025

For the eighth consecutive year, Finland has been ranked as the world’s happiest country. What is the secret behind this Nordic nation’s well-being, and what can other countries learn from...

Finland: The Happiest Country in the World—Again in 2025

For the eighth consecutive year, Finland has been ranked as the world’s happiest country. What is the secret behind this Nordic nation’s well-being, and what can other countries learn from...

Finnish Humor: Dry, Laconic, and Brilliant - Rather Be In Finland

Finnish Humor: Dry, Laconic, and Brilliant

Finnish humor is an art of understatement—dry, laconic, and brilliantly simple. Whether it’s through sarcastic one-liners, humor-infused fashion, or the legendary no niin, Finnish wit is something you either get...

Finnish Humor: Dry, Laconic, and Brilliant

Finnish humor is an art of understatement—dry, laconic, and brilliantly simple. Whether it’s through sarcastic one-liners, humor-infused fashion, or the legendary no niin, Finnish wit is something you either get...

I’d Rather Be in the Forest – How Finns Connect with Nature - Rather Be In Finland

I’d Rather Be in the Forest – How Finns Connect with Nature

For Finns, the forest is more than just trees—it’s a way of life. Whether it’s for relaxation, adventure, or healing, nature is always nearby, offering an escape from the modern...

I’d Rather Be in the Forest – How Finns Connect with Nature

For Finns, the forest is more than just trees—it’s a way of life. Whether it’s for relaxation, adventure, or healing, nature is always nearby, offering an escape from the modern...

Why Finland is the Perfect Escape from a Hectic Life - Rather Be In Finland

Why Finland is the Perfect Escape from a Hectic Life

Finland offers the perfect retreat from a hectic life with its quiet forests, healing nature, and a culture that values balance. Whether it's the magic of sauna, the beauty of...

Why Finland is the Perfect Escape from a Hectic Life

Finland offers the perfect retreat from a hectic life with its quiet forests, healing nature, and a culture that values balance. Whether it's the magic of sauna, the beauty of...

Rather Be in Finland: Wear the Nordic Lifestyle - Rather Be In Finland

Rather Be in Finland: Wear the Nordic Lifestyle

Love Finland? Our Rather Be collection of Finnish-inspired t-shirts and sweatshirts lets you wear your love for hiking, sauna, Lapland, and Nordic slow living wherever you go.

Rather Be in Finland: Wear the Nordic Lifestyle

Love Finland? Our Rather Be collection of Finnish-inspired t-shirts and sweatshirts lets you wear your love for hiking, sauna, Lapland, and Nordic slow living wherever you go.

Discover the Joys of Finnish Summer: Top Activities to Experience - Rather Be In Finland

Discover the Joys of Finnish Summer: Top Activities to Experience

Discover the magic of Finnish summer with endless daylight, serene lakeside retreats, and vibrant cultural festivals. Whether you’re hiking in national parks or foraging in lush forests, you’ll soon understand...

Discover the Joys of Finnish Summer: Top Activities to Experience

Discover the magic of Finnish summer with endless daylight, serene lakeside retreats, and vibrant cultural festivals. Whether you’re hiking in national parks or foraging in lush forests, you’ll soon understand...

Above65°N · The latest designs

For those who feel at home in Lapland

Open fells, northern skies and that feeling of belonging. Explore the latest additions to Above65°N, inspired by Lapland across the north.

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Fresh from the north

New stories. New favourite shirts.

Discover our newest graphic T-shirts and sweatshirts, made for everyday moments when your mind is somewhere quieter.

See all new arrivals →