Rather Be In Finland · Journal

Stories from the quiet north

Lapland, sauna, forests and the small things that make Finnish life feel like home. Find a little northern inspiration for your next escape.

Your First Finnish Sauna: A Gentle Guide for an Autumn Visit - Rather Be In Finland

Your First Finnish Sauna: A Gentle Guide for an Autumn Visit

After a damp October walk, a sauna can be a lovely way to spend the rest of the afternoon. You exchange muddy shoes for a towel, put your phone away...

Your First Finnish Sauna: A Gentle Guide for an Autumn Visit

After a damp October walk, a sauna can be a lovely way to spend the rest of the afternoon. You exchange muddy shoes for a towel, put your phone away...

A Beginner's Guide to Traditional Finnish Saunas - Rather Be In Finland

A Beginner's Guide to Traditional Finnish Saunas

Step into the heat, breathe in the steam, and discover why traditional Finnish saunas have been a pillar of wellness for over 2,000 years.This beginner’s guide explains the rituals, health...

A Beginner's Guide to Traditional Finnish Saunas

Step into the heat, breathe in the steam, and discover why traditional Finnish saunas have been a pillar of wellness for over 2,000 years.This beginner’s guide explains the rituals, health...

KAJ Brings Sauna Spirit to the Eurovision Final

KAJ brings the Finnish sauna to the Eurovision 2025 final with their hit “Bara Bada Bastu,” proving that a little steam and a lot of heart go a long way...

KAJ Brings Sauna Spirit to the Eurovision Final

KAJ brings the Finnish sauna to the Eurovision 2025 final with their hit “Bara Bada Bastu,” proving that a little steam and a lot of heart go a long way...

The Heart of Finnish Life: Sauna Culture, From Steam to Silence - Rather Be In Finland

The Heart of Finnish Life: Sauna Culture, From Steam to Silence

Step into the warmth of a Finnish sauna and you step into something ancient, sacred, and deeply healing. Whether you’re chasing peace, connection, or just a break from the noise,...

The Heart of Finnish Life: Sauna Culture, From Steam to Silence

Step into the warmth of a Finnish sauna and you step into something ancient, sacred, and deeply healing. Whether you’re chasing peace, connection, or just a break from the noise,...

Bara bada bastu: KAJ's Humor and Its Role in European Sauna Culture - Rather Be In Finland

Bara bada bastu: KAJ's Humor and Its Role in European Sauna Culture

KAJ’s humorous Bara bada bastu is more than a funny tune—it’s a gentle cultural act that has influenced European sauna culture in a surprising way.

Bara bada bastu: KAJ's Humor and Its Role in European Sauna Culture

KAJ’s humorous Bara bada bastu is more than a funny tune—it’s a gentle cultural act that has influenced European sauna culture in a surprising way.

The Soul of the Sauna: Why Finns Still Flock to the Steam - Rather Be In Finland

The Soul of the Sauna: Why Finns Still Flock to the Steam

Sauna is more than steam and wood—it’s soul, silence, and sanctuary. Discover how this timeless Finnish ritual continues to warm hearts and calm minds, one löyly at a time.

The Soul of the Sauna: Why Finns Still Flock to the Steam

Sauna is more than steam and wood—it’s soul, silence, and sanctuary. Discover how this timeless Finnish ritual continues to warm hearts and calm minds, one löyly at a time.

Why Sauna is Good for You: The Finnish Way to Better Health - 6 benefits of sauna - Rather Be In Finland

Why Sauna is Good for You: The Finnish Way to Better Health - 6 benefits of sauna

Step into the heat and discover why sauna is Finland’s gift to the world. From boosting immunity to soothing the soul, here are six health benefits that explain why you’d...

Why Sauna is Good for You: The Finnish Way to Better Health - 6 benefits of sauna

Step into the heat and discover why sauna is Finland’s gift to the world. From boosting immunity to soothing the soul, here are six health benefits that explain why you’d...

Why We'd Rather Be in the Sauna: The Heart of Finnish Relaxation - Rather Be In Finland

Why We'd Rather Be in the Sauna: The Heart of Finnish Relaxation

In Finland, the sauna isn’t just a room—it’s a way of life. Our new sauna-themed collection captures the stillness, steam, and soul of this beloved ritual. For anyone who's ever...

Why We'd Rather Be in the Sauna: The Heart of Finnish Relaxation

In Finland, the sauna isn’t just a room—it’s a way of life. Our new sauna-themed collection captures the stillness, steam, and soul of this beloved ritual. For anyone who's ever...

Above65°N · The latest designs

For those who feel at home in Lapland

Open fells, northern skies and that feeling of belonging. Explore the latest additions to Above65°N, inspired by Lapland across the north.

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Fresh from the north

New stories. New favourite shirts.

Discover our newest graphic T-shirts and sweatshirts, made for everyday moments when your mind is somewhere quieter.

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