Hi, I’m Teemu - a Finn behind this brand.

I created this brand to share a feeling that means a lot to me: the longing for Lapland, pure nature, quiet wandering, and the deep roots of Finnish sauna culture.

I currently live in Lahti, in the heart of Finland, with my partner and our son. We spend a lot of time together as a family, and most of our days are shaped by being outdoors.

I founded Rather Be in Finland in January 2025, and during the very first year, shirts were purchased from 13 different countries.
I never would have believed this could be possible, and I’m deeply grateful to everyone who has shown support or interest in this brand in any way.

What started as a small experiment is growing into something much bigger, and I’m truly excited to see where the journey will lead next.

If you have any questions, ideas, or simply want to say hello, feel free to reach out.

Thank you for supporting my small business. Your support means more than you know.💙