KAJ Brings Sauna Spirit to Eurovision Final - And you can too with our sauna shirts!

When it comes to Eurovision, surprises are always on the menu. But few expected that the 2025 final would feature a Finnish comedy trio singing, in dialect, about nothing more and nothing less than the joy of sauna. And yet, here we are: KAJ has officially made it to the Eurovision Song Contest final, representing Sweden with their unapologetically Finnish anthem, “Bara Bada Bastu” (“Just Bathe in the Sauna”).

The trio, Kevin Holmström, Axel Åhman, and Jakob Norrgård, hailed originally from Vörå in Ostrobothnia, Finland, and are no strangers to blending wit, music, and cultural identity. Their Eurovision entry is a light-hearted, catchy tribute to one of Finland’s most sacred traditions: the sauna. It’s sung mostly in Finland Swedish, sprinkled with Finnish expressions, and backed by a performance that looks like a cross between a Midsummer festival and a steamy Saturday night löyly session.

What makes this moment even more special is that it's the first time since 1998 that Sweden is sending a song in Swedish to the Eurovision final. And who’s behind it? A group of Finnish artists. The irony is as thick as the steam in a smoke sauna.

But this is more than just a novelty act. The song has resonated deeply across the Nordic countries. It climbed the charts in both Finland and Sweden and ignited a social media wave of support. From Helsinki to Haparanda, people are connecting to something deeply familiar: the heat, the silence, the community of the sauna.

By advancing to the final, KAJ has done more than represent Sweden, they've brought the warmth, humor, and heart of Finnish culture to the European stage. In a world that often moves too fast and speaks too loudly, their message is clear: slow down, breathe deep, and just bathe in the sauna.

And honestly, watching them perform with towels, whisks, and a cheeky grin, I couldn’t help but think: I’d rather be in Finland.

Feeling inspired by the joy of löyly and laughter? Explore our sauna-themed shirt collection at Rather Be in Finland. Whether you're a sauna purist or just love the spirit of the steam, we've got the perfect shirt to help you carry the warmth with you, no matter where you are.