Rather Be In Finland · Journal

Stories from the quiet north

Lapland, sauna, forests and the small things that make Finnish life feel like home. Find a little northern inspiration for your next escape.

Juhannus in Finland: A Celebration of Light, Silence, and Togetherness - Rather Be In Finland

Juhannus in Finland: A Celebration of Light, Silence, and Togetherness

Whether you're on a quiet lake, in your backyard, or dancing under the midnight sun in the city, Juhannus in Finland offers a moment to reconnect with nature and togetherness.

Juhannus in Finland: A Celebration of Light, Silence, and Togetherness

Whether you're on a quiet lake, in your backyard, or dancing under the midnight sun in the city, Juhannus in Finland offers a moment to reconnect with nature and togetherness.

Cherishing Peaceful Moments – In the Sauna, Forest, Cottage or at Home - Rather Be In Finland

Cherishing Peaceful Moments – In the Sauna, Forest, Cottage or at Home

Whether in a sauna, forest, cottage, or simply at home, peaceful moments help us reconnect, with ourselves, with nature, and with what truly matters. In a busy world, stillness is...

Cherishing Peaceful Moments – In the Sauna, Forest, Cottage or at Home

Whether in a sauna, forest, cottage, or simply at home, peaceful moments help us reconnect, with ourselves, with nature, and with what truly matters. In a busy world, stillness is...

Finland: The Happiest Country in the World—Again in 2025 - Rather Be In Finland

Finland: The Happiest Country in the World—Again in 2025

For the eighth consecutive year, Finland has been ranked as the world’s happiest country. What is the secret behind this Nordic nation’s well-being, and what can other countries learn from...

Finland: The Happiest Country in the World—Again in 2025

For the eighth consecutive year, Finland has been ranked as the world’s happiest country. What is the secret behind this Nordic nation’s well-being, and what can other countries learn from...

Finnish Humor: Dry, Laconic, and Brilliant - Rather Be In Finland

Finnish Humor: Dry, Laconic, and Brilliant

Finnish humor is an art of understatement—dry, laconic, and brilliantly simple. Whether it’s through sarcastic one-liners, humor-infused fashion, or the legendary no niin, Finnish wit is something you either get...

Finnish Humor: Dry, Laconic, and Brilliant

Finnish humor is an art of understatement—dry, laconic, and brilliantly simple. Whether it’s through sarcastic one-liners, humor-infused fashion, or the legendary no niin, Finnish wit is something you either get...

Why Finland is the Perfect Escape from a Hectic Life - Rather Be In Finland

Why Finland is the Perfect Escape from a Hectic Life

Finland offers the perfect retreat from a hectic life with its quiet forests, healing nature, and a culture that values balance. Whether it's the magic of sauna, the beauty of...

Why Finland is the Perfect Escape from a Hectic Life

Finland offers the perfect retreat from a hectic life with its quiet forests, healing nature, and a culture that values balance. Whether it's the magic of sauna, the beauty of...

Rather Be in Finland: Wear the Nordic Lifestyle - Rather Be In Finland

Rather Be in Finland: Wear the Nordic Lifestyle

Love Finland? Our Rather Be collection of Finnish-inspired t-shirts and sweatshirts lets you wear your love for hiking, sauna, Lapland, and Nordic slow living wherever you go.

Rather Be in Finland: Wear the Nordic Lifestyle

Love Finland? Our Rather Be collection of Finnish-inspired t-shirts and sweatshirts lets you wear your love for hiking, sauna, Lapland, and Nordic slow living wherever you go.

Discover the Joys of Finnish Summer: Top Activities to Experience - Rather Be In Finland

Discover the Joys of Finnish Summer: Top Activities to Experience

Discover the magic of Finnish summer with endless daylight, serene lakeside retreats, and vibrant cultural festivals. Whether you’re hiking in national parks or foraging in lush forests, you’ll soon understand...

Discover the Joys of Finnish Summer: Top Activities to Experience

Discover the magic of Finnish summer with endless daylight, serene lakeside retreats, and vibrant cultural festivals. Whether you’re hiking in national parks or foraging in lush forests, you’ll soon understand...

A Deep Dive into Finnish Personality: What Makes Finns Who They Are - Rather Be In Finland

A Deep Dive into Finnish Personality: What Makes Finns Who They Are

Finnish people are known for their quiet resilience, honesty, and deep connection to nature. Learn more about the unique traits that define the Finnish personality—from sisu and humility to their...

A Deep Dive into Finnish Personality: What Makes Finns Who They Are

Finnish people are known for their quiet resilience, honesty, and deep connection to nature. Learn more about the unique traits that define the Finnish personality—from sisu and humility to their...

10 Must-Visit Places in Finland - Rather Be In Finland

10 Must-Visit Places in Finland

From the northern lights of Lapland to the colorful streets of Porvoo, Finland offers a blend of natural wonders and cultural treasures. Explore 10 must-visit places that capture Finland's beauty...

10 Must-Visit Places in Finland

From the northern lights of Lapland to the colorful streets of Porvoo, Finland offers a blend of natural wonders and cultural treasures. Explore 10 must-visit places that capture Finland's beauty...

Above65°N · The latest designs

For those who feel at home in Lapland

Open fells, northern skies and that feeling of belonging. Explore the latest additions to Above65°N, inspired by Lapland across the north.

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Fresh from the north

New stories. New favourite shirts.

Discover our newest graphic T-shirts and sweatshirts, made for everyday moments when your mind is somewhere quieter.

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